The words "Chiarra MACCHIA" written in elegant, cursive white font against a black background.

Brand Photography That Converts Customers & Elevates Your Business

Branding, Lifestyle and Travel | Newcastle & World Wide

Close-up of a woman lying on the sandy beach in a bikini with sand on her skin.
A close-up of a person's neck and shoulder, showing a gold necklace with a ballet dancer pendant. The person is wearing a black top and has a green plant in the background.

Photography and content creation for founders and travel brands who want visuals that attract clients, boost engagement, and grow revenue.

A peaceful beach with sand, gentle waves, a few people walking along the shoreline, green trees on a hill, and a partly cloudy sky.
Young woman standing on rocks at the beach holding a surfboard, dressed in a wetsuit.
A black and white photo of a surfer in a t-shirt with a logo, wearing a hat and a face mask, holding a surfboard with a toy or stuffed animal on it, against a dark background.

Stop losing clients to weak visuals

Most businesses struggle to capture their brand story in a way that resonates with their audience. Poor visuals cost you: engagement, trust, and revenue.

I help business owners and travel brands:

  • Showcase their story with authentic, professional photography

  • Capture content that performs on social media and websites

  • Save time with ready-to-use images and short-form video

A young woman with blonde hair, blue eyes, and tattoos on her right arm, wearing a black sports bra and gray athletic shorts, crouching down against a plain white background.
A woman standing on the beach, wearing a bikini top, jeans, a gold watch, and jewelry.
A bottle of Manly Spirits lemon and lime gin, a glass of gin with ice and a lemon slice, and lemon slices on a grassy surface.
A woman at a nail salon smiling as she receives an manicure from a technician, wearing a patterned headscarf and gloves, with nail polish supplies on shelves in the background.
A man wearing a respirator mask, gloves, and a T-shirt with a logo, working on a surface with a tool in a workshop or construction setting.
Gold necklace with a pendant hanging from a person's neck, with greenery in the background.

Tailored photography & content packages

    • 95 professionally edited, scroll-stopping images

    • 10 dynamic unedited video clips for authentic storytelling

    • 3 strategically crafted, engaging reels

    • 15 behind-the-scenes iPhone clips for authentic storytelling

    • 75 professionally edited, high-resolution images

    • 5 dynamic unedited video clips for authentic storytelling

    • 1 strategically crafted, engaging reel

    • 5 behind-the-scenes iPhone clips for authentic storytelling

    • 30 professionally edited, high-resolution images

    • 2 dynamic unedited video clips for authentic storytelling

    • 3 behind-the-scenes iPhone moments that showcase your brands personality

Businesses trust my photography to drive results…

  • “I’ve had multiple business shoots with Chiara and each time she exceeds my expectations! She has also completed our brand identity, website updates, and social media posts. From planning and curating to the actual execution of the photos she is so informative and always wants to step out of the box and level up my business - highly recommend her!"

    - Tahnee | Illusion Beauty Bar

  • Such an amazing experience from start to finish! Chiara captured my brand perfectly and made me feel so at ease during the shoot. I’m obsessed with how the photos turned out — highly recommend!

    Dannielle

  • “I've used Chiara as a content creator and few times now for my business.Once as a model and other times as a photographer.I'm super awkward infront of the camera, but Chiara helped to guide me through poses, gave ideas for content and always makes me feel comfortable.She understands my vision for my business and has created some incredible reels / tiktoks for me.I don't use anyone else!!!”

    - Miranda Howson

  • I can’t thank Chi enough! She legit nailed the brief and brought our ideas to life! Went above and beyond for us. OBSESSSED IS AN UNDERSTATEMENT ❤️

    Jaimie Hellyer-smith

  • Beautiful photography and just an all round natural behind the camera ❤️


    Cheyenne Guest

  • Not only takes good photos but also directs and hypes which is so important in a photographer !

    Sarah Western

A woman with long blonde hair standing against a white background, flanked by two women walking past, all wearing black outfits. The woman in the center is looking directly at the camera, while the women around her are blurred as they walk.

See the results

A woman receiving a waxing or hair removal treatment on her eyebrow, with wax applied and a spatula nearby, while the cosmetologist's hand gently holds her forehead.

Tahnee came to me struggling to fill her calendar and stand out in a competitive beauty market. Despite offering exceptional services, her bookings were inconsistent, and her online presence didn’t reflect the quality of her brand.

Solution:
We implemented a strategic branding photography approach. This included:

  • Consistent, high-quality photos highlighting her expertise and salon vibe

  • Social media content designed to attract ideal clients

  • A refreshed website rollout featuring the new visuals

Results:

  • Fully booked schedule after just ONE professional shoot

  • A growing waitlist of loyal clients eager to secure appointments

  • Increased social media following and engagement, amplifying her reach

  • Tahnee now has a powerful visual brand that consistently converts


Tahnee’s success is a testament to the power of strategic, outcome-driven branding photography. Her salon is now thriving, and her visuals continue to attract new clients who trust her brand before even stepping through the door.

ILLUSION BEAUTY BAR

How to work with me

A woman with curly hair holding a camera, wearing a black shirt and jewelry, standing against a plain white wall.

Plan

We discuss your goals, style, and content needs.

Group of five women in black outfits gathered around a laptop, in a photo studio with a white background, with professional lighting equipment visible.

Shoot

I capture authentic images and videos that resonate with your audience.

A woman with long blonde hair standing next to a stone countertop with makeup products on it, wearing a black jacket and black lace pants, against a plain white background.

Deliver

Receive high quality ready-to-use images, video content for your business.

CONTACT ME

All bookings and enquiries: hello@chiaramacchia.com

Newcastle, NSW.

Available worldwide.

FAQs

  • Anywhere from 2 hours for a quick headshot or service session, 3–4 hours for standard brand session, full-day options available.

  • Currently I am located in Newcastle, NSW. However, I work with clients from all over the world.

  • Yes, all packages can include short-form video content. Additional options for content creation are available to add to your experience.

  • Edited images delivered within 5–7 business days, however, please allow up to 14 days.

  • Yes, we can plan shoots anywhere in Australia (or travel arrangements for your brand).

    Alternatively, you can send me your product and I will shoot the campaign for you.

Your brand deserves images that convert

Stop settling for generic visuals — book your brand shoot today and elevate your business presence.